Brand Marketing Specialist

The Gleamery is a venture-backed health & wellness startup focused on reinventing the dental industry. The Gleamery is building the first national dental brand specializing in professional grade, expeditious teeth cleaning & whitening - the recurring dental services that the modern millennial customer wants and needs - in addition to premium GleamFit Aligner teeth straightening. The Gleamery’s studios have a hospitality and design focused ethos and a seamless, technology enabled customer experience. The Gleamery is opening studios in cities across the U.S., building a nationwide brand leader in preventive and cosmetic dental care. The Gleamery is looking to recruit exceptionally talented individuals to join our mission-driven, LA-based HQ team.

The Role

Are you a scrappy, results-driven, and creative thinker with a solid base of marketing skills who's ready to dive headfirst into building a brand? We're seeking a Brand Marketing Specialist to own our marketing calendar, articulate our brand's voice & design ethos, lead our social media strategy & implementation, and craft compelling owned marketing / CRM messaging on email & SMS. In this role, you'll be wearing many hats and working at a high velocity. This is a growth-oriented role that will be both challenging and rewarding.

We are assembling a team of innovative thinkers across consumer-tech and dental medicine to build a new experience for consumers and providers. We are looking for someone who shares our vision that the industry needs to be improved and YOU want to be a major part of shaping its future. We are looking for someone who loves the idea of building something new, and being part of an early-stage company that is disrupting a massive category.

Who We're Looking For

We want someone who's passionate about revolutionizing the dental industry, energized by getting out in the world to build our brand and community, eager to be part of an early-stage startup, and has the following qualities:

• You are a people-person and relationship builder at heart. You love to pound the pavement for the causes you’re a part of and you’re not afraid to put yourself out there to make sh*t happen
• You are conscientious, self-aware, and ambitious
• You like to be around people who are committed, diligent, and understanding
• You are proactive and self-driven with the ability to thrive in a fast-paced environment
• You have a beat on cultural trends and a hunger to build a brand that is relevant to the modern millennial / gen z audience
• You are persistent in all areas of your life
• Roll-up-your-sleeves attitude
• Thrives on challenges and is ready to take on significant responsibilities

Roles and responsibilities; you will:

• Contribute to the strategic direction of all branded communications (and the brand itself); you will be the key player in articulating the voice, personality, and ethos of the brand to resonate with the LA market and beyond
• Write engaging and branded copy for all CRM-related communications - including emails and SMSs
• Craft, guide, and implement our organic social media strategy - including creating engaging, relevant content across all major marketing channels
• Drive local & community marketing efforts - including sourcing, relationship development with local businesses & corporate partners, and deal execution
• Craft materials relevant to in-studio activations, including flyers, handouts, vinyls, etc.
• Lead and drive our influencer marketing strategy and efforts within the LA market and beyond
• Collaborate with the team to identify and implement opportunities for brand growth and innovation

Your experience

• 2-4 years experience in a marketing-focused role
• Experience at a high-growth startup is a plus but not required
• Must have skills and experience with copywriting and brand marketing. Graphic design, content creation, and  influencer marketing experience is a plus.
• Experience running projects and being willing to “move the ball forward” autonomously, without specific guidance or direction
• Bonus if you’ve worked at a next generation consumer/retail brand

Perks 

• Competitive salary
• Invaluable experience in helping to build a brand from the ground up
• Opportunity to disrupt a massive industry
• Access to complimentary Gleamery services and products
• A supportive and innovative team

Come and be a part of the Gleam Team!