Lead Social Media / Content Creator (Part-Time)
Location: In-Studio (2–3x/week) | Hybrid
Commitment: 15–20 hrs/week
Reports to: VP of Marketing
Team: Brand & Growth
About The Gleamery
The Gleamery is a venture-backed health & wellness startup focused on reinventing the dental industry. The Gleamery is building the first national dental brand specializing in professional grade, expeditious teeth cleaning & whitening - the recurring dental services that the modern millennial customer wants and needs - in addition to premium GleamFit Aligner teeth straightening. The Gleamery’s studios have a hospitality and design focused ethos and a seamless, technology enabled customer experience. The Gleamery is opening studios in cities across the U.S., building a nationwide brand leader in preventive and cosmetic dental care. The Gleamery is looking to recruit exceptionally talented individuals to join our mission-driven, LA-based HQ team.
Role Overview
The Social Media Lead is a content-savvy creator and coordinator who thrives in the fast-moving world of short-form video. You’ll be in the studio 2–3 times per week to shoot, plan, and produce compelling content in collaboration with our on-site teams — from dentists to hygienists to studio hosts.
This role is perfect for someone who understands both vibes and vision: you can spot trends early, turn small moments into meaningful stories, and keep a calendar running like clockwork.
What You’ll Do
In-Studio Content Creation (2–3x/week):
- Capture short-form content (TikToks, Reels, Shorts) in our studio locations
- Film team spotlights, guest features (with permission), behind-the-scenes moments, trends, and wellness education
- Shoot with an eye for lighting, framing, and authenticity — this isn’t static dentistry
Content Planning & Coordination:
- Collaborate with studio managers, hygienists, and dentists to source weekly ideas
- Create a strong pipeline of content themes aligned with The Gleamery’s brand tone and seasonal focus
- Coordinate scheduling to ensure studio staff are prepped and comfortable on-camera
Content Calendar & Upload Management:
- Maintain and execute a weekly posting calendar for Instagram, TikTok, and YouTube Shorts
- Write on-brand captions, choose optimal posting times, and track emerging trends
- Upload and optimize across platforms (hashtags, tags, thumbnail selection, etc.)
Weekly Reporting:
- Report key performance insights to the VP of Marketing
- Recommend improvements and iterate on what’s working
You Might Be a Fit If…
- You create or edit short-form video in your free time for fun
- You’ve used CapCut, Adobe Express, or TikTok editing tools with ease
- You’re comfortable directing others on-camera and making them feel at ease
- You can balance a creative POV with brand standards
- You’re self-driven, fast-moving, and don’t need hand-holding to make things happen
- You’re deeply online and know what’s gaining traction — but not in a copy-paste way
Bonus Points If You Have:
- Experience working in wellness, beauty, hospitality, or dental/health content
- Familiarity with Notion, Later, or other planning/scheduling tools
- A personal TikTok or IG account you’re proud to share
To Apply:
Send us your resume (or LinkedIn), a sample of your content work (TikTok/IG handles or portfolio), and a short note:
What’s one TikTok or Reel you’d love to make for The Gleamery?